Wes Smith
Principal owner and founder of Market Mix since 1999 and its subsidiary Ad Mix since 2016
Native of Greenwood, MS (Cotton Capital of the World)
Education / Academia
Mississippi State University BS Business & Industry Major: Marketing 1978
Louisiana State University MS Marketing Research (12 hours) 1984
Mississippi College MBA with emphasis Marketing 1986
Professional
Account Executive: Cameron Outdoor 78-80
Account Executive: WXVT-TV 80-82
Field Interviewer: Arbitron 82-83
Mall Interviewer: NGL Research 83-84
Field Interviewer: JKB & Associates 83-84
Market Research Manager:
Consumer Opinion Center: Jackson, MS 85-92
Market Research Regional Manager:
Heakin Research: Chicago, IL 93-96
Regional Manager:
Roper Starch Worldwide, Friedman Marketing
Mamaroneck, NY 97-99
Founder:
Market Mix, Inc. Founder 1999 to present
Ad Mix, LLC
Founder 2016