Radio
Radio will be similar to television in calculation by time of day, most listen to, down time, prime time and length of spot from 10 seconds to 60 seconds depending on station and reach to audience ranges
10 second spot $ 22.00
15 second spot $ 27.50
30 second spot $ 33.00
60 second spot $ 65.00
Media Rate Comparison
How does AdMix compare?
Newspaper
Ad rates are calculated by circulation figures of CPM per thousand homes delivered to and vary by size of ad from full page, ½ page, ¼ page, 1/8 page, then by color or black & white
For example our states largest newspaper Clairion Ledger has a circulation of 134,152 daily
Typically a full page ad runs anywhere from $80 -$130 so for an average of $ 100 calculate as follows
size of ad CPM x size of ad x flat rate = average total cost
1/8 page 134 0.125 $ 100 = $ 1,675
¼ page 134 0.25 $100 = $ 3,350
½ page 134 0.50 $100 = $ 6,700
full page 134 1.00 $100 = $ 13,400
“Sticker Shock” is the best way to describe the annoyance and amazement of how expensive traditional advertising expenses have climbed to each year. No matter where you search on the Advertising Eco system if you are a buyer of media then you better get ready to brace yourself for the costs of doing business in today’s market place …
Outdoor (Billboards)
This will vary by location, residential, rural, suburban, highway, interstate, lighted, non lighted, size of billboard, digital, frequency length of showing number of showings, etc ….
High End Heavy traffic roadways average 4 weeks $ 3,500
2 weeks $ 2,000
1 week $ 1,400
3 days $ 900
1 day $ 300
The costs listed above for all media have additional fees for production, copy, talent, etc ….
Television
Network TV ranges according to length of spot, time of day, time of year and frequency of purchase
15 second to 60 second ad per spot $90 -$2,500
Coffee News (2 page flyer) free
This is a weekly publication distributed free of charge in light to medium traffic locations
Costs do not include a $ 60 design fee for one week one time costs $ 90
13 weeks $ 340
26 weeks $ 1400
52 weeks $ 2600